OBERON ALEXANDER began as a boy’s dream. At just six years old, the brand’s namesake already had an affinity for fashion. In high school, Oberon met Elana Rose, whose boldness and strong sense of self sparked their creative partnership. Long before owning a dress form, Oberon would drape directly on Elana, setting the tone for the brand.

What began as an early creative exchange evolved into a lasting partnership, with Elana becoming an integral part of the brand’s creative identity alongside Oberon. Guided by optimism and whimsy, the brand blends softness and structure, nature and city. Oberon’s signature deconstructed beading complements Elana’s mastery of crochet, forming a cohesive aesthetic that moves fluidly between knit, woven, and embroidery techniques.

Designed for the modern goddess, OBERON ALEXANDER draws from the natural world while embracing the power, sensuality, and presence of women in the landscape of modern life.